Using direct mail to grow your business

Direct mail is a form of marketing that consists of sending a physical piece of promotional material through the Postal Service or another service to a home or business. Some recipients refer to them as "junk mail" as it arrives uninvited most of the time.

There are different types of direct mail; some of the most common include articles such as letters, promotional items, catalogs, postcards, coupons, stickers, magnets, and more. However, not only the article sent is important, there are also other essential components of a successful direct mail campaign.

When using direct mail to grow your business, make sure you take into consideration the following things.

• List of potential customers

Make sure you have an organized list of potential customers. You can divide it into segments, so you will be able to personalize the mail according to the type of people.

• Target your audience

Please do not send generic mail to all your audience, make sure you know the people you want to reach and classify the mail items you will send since not everybody likes to receive letters or postcards.

• Set a goal

Knowing what you want to achieve with your campaign will help you track the success of it. Make sure you set a realistic goal; this will prevent you from thinking the campaign is not working too soon.

• Include a CTA

If you want your direct mail to be effective, remember to add a creative CTA (call to action) to show your potential clients the advantages they will have if they choose your company and encourage them to take action. 

• Five senses

Direct mail provides a physical experience, so it allows you to involve the senses to make the experience super engaging. Direct mail can involve the sense of sight, touch, hearing, and smell. A well-thought product/service can give your target audience a sensory experience they will not forget.

Direct mail does not have to be used just with products, if your company offers any service, you can also use direct mail as a marketing way to make it grow. If you have a cleaning company, perhaps, you can use this tool to send discount coupons for your potential clients to try the service out for the first time with a special discount. In addition, direct mail is a powerful marketing way because it creates a tangible and interactive experience for the audience. Receiving a physically useful item or service as a gift or with a special discount provides an emotional experience for the audience, since people get very excited when receiving these kinds of things. 

We believe direct mail is a great way to help any business grow, so in case you have been thinking about using it for your company, but you did not know how to start, then you will be able to do so using the above tips. Make sure you think well about the experience you want to give to your audience and rely on a professional company that can lead your way and help you have high-quality items for you to mail your audience.